Responsive web design simply means designing a website in such a way that it can adapt the size of viewer’s viewpoint. The aim is to render content in a different manner depending on the device of the viewer. Thus, providing an optimal experience no matter how or from where people access your website. The main benefit of having a responsive web design is that sites load fast without any disruptions, and thus users don’t have to manually resize anything on screen to view content.
Advantages of Responsive Website Design
- Super Duper Flexible
Responsive website designs are free-flowing, meaning the content can move freely across all screens and all devices. Both the content and the images are fluid. Just as a liquid flows out and take the shape of the container in which it is placed in a similar manner responsive website design’s fluidity achieves the same result with website content on a screen.
- Increasing your reach to tablet/mobile devices
Increasing use of the internet and web applications on tablet and mobile devices has been the main reason behind this development. Initially, users were re-directed to a device specific site (e.g. mobile site), but responsive design allowed one website to run across multiple devices.
- Cost Effective
It is advantageous to have a one website that fulfills the need of all devices when compared to two websites one for mobile and other for desktop. The cost for one website would be obviously less than two. No navigational techniques are offered by mobile websites as are found on desktop websites, and they also require the business to maintain two separate web addresses for each site.
- Enhance your visibility on search engines
Responsive Design means you have to manage only a single website with a single set of hyperlinks, therefore you spend less time in maintaining your website. This allows you to concentrate on link outreach with a consolidated Search Engine Optimization (SEO) strategy. SEO strategies can be time consuming and costly, but by creating a responsive website, all of your efforts can be focused on a enhancing a single website.
- Increase in sales and lead conversion rate
Owning a responsive website design can improve your overall user experience as responsive websites are not redirected anywhere. Use of standard Style Sheets (CSS) in design and unified approach will contribute to a consistent look and feel of the website. Thus, this will create a positive impact on your conversion rates.