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All business enterprises work with the common goal of boosting their sales and engaging their customers. Each product will have new dimensions to set it apart from its competitors. It is the survival of the fittest that finally matters. Sitting back and watching the audience play won’t help in trade. Every firm will have to do their homework to keep up with the pace of the industry.Marketing plays an important role in all stages of a business’ selling journey.It is a customer centric approach that deals with focusing on marketing programs that suit the customers. Latest techniques have to be employed to make the goods popular among the customers.

Digital Marketing as the name suggests deals with marketing of products and services through online platforms like website, apps, social medias, mails, etc. With Internet gaining popularity among the public, digital marketing has created its benchmark. Smart digital marketing objectives help in gaining new customers or building deeper relationships with existing ones. Digital marketing tools employed are SEO( Search Engine Optimization), Social Media Marketing, Social Media Optimization and Pay Per Click. Quest GLT offers various services for professional consultants. One of the key elements is Digital Marketing. Suitable keywords are analyzed and used for the client web portals to measure competition. Adorable and unique images are used for attracting the customers. Competition is measured at each level and proper steps are undertaken to make any change if necessary. Social media presence through platforms like Facebook, Twitter, Linkedln are done to make the customers aware of the latest updates. Economic advantage is also an add-on for efficient marketing techniques. Web traffic also increases and hence the client ratings. Better quality reviews are obtained from the customers through feedback.These techniques are used to support the objectives of acquiring new customers and providing services to existing customers that help develop the customer relationship through E-CRM and marketing automation.

However, for digital marketing to be successful, there is still a necessity for integration of these techniques with traditional media such as print, TV and direct mail as part of multichannel marketing communications.

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